Cleveland Three Digital Billboard Special

We have built over 100 signs all over Georgia mostly in small to medium sized towns. Each time, we see the same thing happen. The companies that start with us and stay with us become the leader in their category. Most people only hold one thing in mind for each category of services or products that they buy. They think of one Realtor, plumber, brand of trash bags, Chinese restaurant, etc. By repetition, outdoor advertising makes your company top of mind for your category. Since most people take the same route to work or for daily errands, they see your ad over and over again throughout the week. Think of the companies that have figured out the value of billboards: Cracker Barrel, Chick Fil A, Morgan & Morgan to name a few. These companies spend most of the marketing dollars on outdoor advertising and get an outsized return on that investment. 

In advertising, repetition is very important. No other medium offers a lower cost per ad view than outdoor.  This means that you get the best return on your marketing dollars. Make billboards the foundation of your marketing plan and then target specific markets with search keywords, social media campaigns, direct mail, email and text marketing. You’ll see a real lift in sales when you combing billboards with other marketing channels.

Netflix streaming took off because one thing in the beginning. It wasn’t the content, because the networks had far better programs and movies. It wasn’t the quality – early streaming was lower resolution than digital cable and prone to hang during buffering. The reason was no commercials. People were mainly paying to get rid of the commercials. The same is true for satellite radio and pop-up blockers on web browsers. People sort their mail over the trashcan and skim their email inbox subject headers before opening important messages. All day long, we are trying to tune out advertisers and can have negative feelings towards those that interrupt us the most. Billboards are different – consumers choose to look at them to break up the monotony of a long drive or to find a nearby restaurant or gas station for a pit-stop.

No matter the size of your company, outdoor advertising can make you a household name in the geographic area where the signs are located. Putting your name on a billboard on a consistent basis sends the message that you established and here to stay.